Commercial Landscaping: How Site Amenities Can Reinforce Your Corporate Brand

January 24, 2013 at 4:29 pm

When designing landscapes for commercial buildings, consider site amenities like outdoor installations created by designers and craftsmen that incorporate art and sculpture to add aesthetic appeal while reinforcing brand. Landscapes and outdoor installations can have a powerful impact when used to represent a corporation’s brand, boosting confidence and improving their image. Here are some examples of the ways that site amenities have been used to reinforce the corporate brands t successful tech companies Google, Yahoo! and Facebook.

Google uses statues to represent brand

Google's "Jelly Bean" Android
Google’s “Jelly Bean” Android

As a prime example for using one of a kind outdoor installations to reinforce their brand Android, a popular operating system for mobile phones, Google created statues to resemble different versions of Android, each named after a kind of food or confection. To add visual interest while representing their brands, on the lawn of Google’s corporate headquarters in Mountain View, California, are statues are shaped like and represent Android versions including Honeycomb, Ice Cream Sandwich and Gingerbread. This installation has also revealed a corporate secret for those who paid attention. Before revealing Jelly Bean, the latest version of Android to come out, Google installed a new statue depicting the Android mascot filled with Jelly Beans, confirming this as the next version of Android.

Yahoo! softens tech image

Yahoo! incorporates flowers in front of their logo in their landscape design and installation, drawing  viewer attention to their corporate logo. The use of a natural, floral design adds interest to Yahoo’s concrete sign. In previous outdoor and landscape installations, Yahoo! paired purple floral arrangements with yellow ones to color complement their Yahoo! logo’s purple. Yahoo! has recently made headlines for making environmental sustainability and going green as an important part of their business strategy. Site amenities like floral or native grass meadows convey this commitment to the environment in order to show their corporate responsibility to the Earth and improve their business image while keeping up with technological innovations along with tech giants like Google or Facebook.

Facebook displays own icon artwork

Facebook like symbol on sign
The sign at Facebook headquarters features its “like” symbol

For those who use social networking sites, Facebook’s “Like” symbol, depicted as a hand giving a thumbs up, is used throughout the Internet as a sign of someone liking or favoring something such as an article or brand name. To boost and display confidence in their company, Facebook uses this “Like” icon as the primary image of their huge entrance sign located at Facebook’s headquarters in Menlo Park, California.

Think about it – how can you use site amenities like outdoor installations to add visual interest while enforcing your corporate brand?

[Image credits: Jelly Bean, Facebook sign]